The modern world of cloud and mobility demands that customers have quick, easy, and available access to B2B services at all times. As a result, businesses have migrated B2B services online to meet increased customer demand. However, even with B2B apps now scalable in cloud, the use of legacy access solutions, like VPN, creates a backhauled, suboptimal access experience for revenue-driving customers. Not to mention the need for customers to download clients on their devices, and for IT to pay for expensive IDP licenses.
To combat this, organizations will compromise security for the sake of experience and expose B2B applications directly to the internet. This allows customers and their devices to access services on the corporate network.
IT must choose between prioritizing customer experience or focusing on security.