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The killer feature is simplicity

According to industry analyst, thought leader, and author Richard Stiennon’s newly published “Security Yearbook 2021”, 

  • 271 security vendors received new funding for a total of $10 billion in new investments in 2020.
  • 225 vendors were acquired with private equity claiming the majority of M&A activity.
  • The impact of COVID-19 slowed growth for many vendors as they expected demand to drop. But the move to work-from-home increased demand for technology to protect newly distributed organizations. Zero trust networking and SASE solutions saw tremendous growth in 2020.

It should come as no surprise that Gartner estimates that by 2025, three-quarters of large organizations will be actively pursuing a vendor consolidation strategy, up from approximately one-quarter today. (Security Vendor Consolidation Trends — Should You Pursue a Consolidation Strategy? Published 30 July 2020 – ID G00719769 – by John WattsPeter Firstbrook)

Why are companies moving to simpler cyber security tools?

Since the dawn of the digital age, IT and security teams have been challenged by too many projects, a lack of resources, and people. As we’ve moved to the cloud, these challenges became more acute.

IT leaders and decision makers are trying to outsource where they can. They are committed to reducing complexity and that means reducing the number of solutions to manage. According to ZDNet, citing a survey sponsored by IBM,

“On average, enterprises deploy 45 cybersecurity-related tools on their networks. The widespread use of too many tools may contribute to an inability not only to detect, but also to defend from active attacks. Enterprises that deploy over 50 tools ranked themselves 8% lower in their ability to detect threats, and 7% lower in their defensive capabilities, than other companies employing fewer toolsets.”

Fewer tools, better results. To be good enough to deploy a security solution today vendors must balance new features and functionality.  Bells and whistles don’t close deals anymore.  IT leaders want to know how you can take pressure off of their teams, simplify their operations, and eliminate other solutions from their security stack.  

How is Axis Security making secure access simpler?

The question solution providers should be asking themselves is, How do we fit into the great reduction – how do we make things simpler? We have thought about this question a lot, and that is why we are expanding our capabilities from a ZTNA solution to a broader SASE solution to provide a single platform that brokers, monitors, manages, and secures any access scenario that affects an organization, including securing access to any application, service or resource whether owned by the company or not and enabling any user requesting access whether employee or third-party, wherever they are.  

The App Access Cloud has a unique overlay architecture that makes it amazingly simple to deploy, use, and manage while delivering more secure access — keeping users off the corporate network, and reducing risk by isolating applications. It enables more use cases than any other ZTNA solution accommodating any application or user as well as latency-sensitive and multi-directional access scenarios. The App Access Cloud changes the game with a ZTNA solution that is finally able to fully replace and go beyond legacy VPNs, without replicating or changing the existing network.

About the Author

Dor Knafo
Dor Knafo

CEO & Co-founder

https://www.linkedin.com/in/dor-knafo/

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